Trying to Keep My Local Outreach From Falling Apart
The whole mess started when I realized I was spending way too much time leaving handwritten notes on doors after finishing jobs. It felt personal, sure, but completely unmanageable once our workload grew.
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Reading that hit close to home because I went through almost the exact same cycle. I used to think “I’ll just do it manually, it’s not that hard,” and then suddenly I had stacks of unmailed postcards sitting in my office. What saved me was finally accepting that I needed a system to automate the groundwork without losing that friendly, local feel. When I switched to SendJim, the biggest upgrade for me was how it handles those neighbor drops right after finishing a job. I don’t have to remember anything — it maps out the radius and sends everything automatically. The Radius mapping took me a few tries to set up right, but once I dialed in the distance and the types of homes I wanted to target, it honestly felt like magic seeing new leads come in from the same street we just worked on. The editable postcards were surprisingly useful too; I swapped out photos depending on the season, and customers actually commented on it. The handwritten-style cards also landed way better than I expected, especially for thank-yous. I also lean on the drip sequences more than I thought I would — they’re perfect for those customers who ghost you but come back a month later after a reminder. And when I’m reviewing budget stuff or renewing, I usually check SendJim promo codes just because it’s what I use to see what options are available before making a decision. Not promoting anything — it’s literally just my reference tab when I’m planning expenses. If you stick with it, don’t be afraid to experiment with different templates and tones; the smallest tweaks surprisingly changed how many responses I got.